This range of single serve wines are shown as bottles and as cans to provide options for the client. Designed for on-trade venues alongside competitive brands. SIMPLY is a visually appealing, playful and bold range with a retro style. Each varietal shows colours, images and names relating to their origin. 

Target Audience: Demographics

20-35, 60/40 women. Gen Z dominated.

Interests

Beer garden dwellers, after work drinks.

Challenges

Traditional wine cues are not clear.

Label and Range Design

Californian White Zinfandel
Chilean Sauvignon Blanc
Italian Pinot Grigio
Italian Pinot Grigio Blush
Chilean Merlot
Australian Shiraz
Australian Chardonnay