Areas of Expertise
Graphic Design
Branding
Packaging
Web Design
Print
Art Direction
UX/UI
Digital
Advertising
Over 20 years in creative design, working primarily in the luxury/hospitality, FMCG, legal and insurance sectors, to include 15 years as a Creative Designer and 6+ years as a Creative Design Manager, Brand Manager and Senior Marketing Creative.
Good understanding of the importance of optimisation and function alongside design. Always strives to keep ideas and working practices fresh, current and relevant.
Strong collaborator, customer/client-focused with an intuitive and personal approach to work and working relationships.
Creative Design: Customer Marketing Collaboration, Brand Development, Brand Guardian, Creative Briefs, Creative Concepts
Delivery of Creative Design Assets: Company Brand Identity (Brand Guidelines and Tone of Voice), Logos, Social Media, Lifestyle Photography, Brochures, Booklets, Promotional Material, Editorial Adverts, Digital Display Banners, Posters, Event Displays, Signage, Web Design
Leadership: Stakeholder Management, Team Leadership, Training
Media Channel Management: Channel Management for Digital & Print (Website, Emails, Engagement, Social Media, Direct Mail, Voice Overs)
Product Delivery: Resource Allocation, Brand Management, Brand Websites and Creative Sign off, Brand Product Procurement, Photoshoot management and delivery