Sheilas’ Wheels insurance has been undertaking a brand transformation to refresh their digital identity with the aim to upgrade the website look and feel to complement their digital aspirations and resonate with prospective and existing customers.

Sheilas’ Wheels Insurance Brand Identity Refresh

After significant market research the outdated and cliché stereotypes of previous branding were removed and the 1950’s retro style was enhanced creating a more modern feel whilst still retaining the brand personality.

Sheilas’ Wheels & esure desktop/mobile Direct Marketing Emails

In the first 6 months the unsubscribe rate went down from 0.48% to 0.17%. Average monthly cross-sell sales increased:
Home 15 to 23, Car from 7 to 10, Multicar from 38 to 68.

Sheilas’ Wheels & esure Marketing Direct Mail letters – 9.41% uplift compared to the previous design.

esure Legal & General Direct Mail Letter and Leaflet

esure and Sheilas’ Wheels Email Banners

esure, Sheilas’ Wheels and First Alternative Functional Renewal Emails and Direct Mail
– 87.5% of customers preferred this new design compared to previous design (auto-renewal examples shown).