BRIEF

Design a new brand identity for Chalk Farm wine.

Designed with reference to icons of popular culture which have links to the area such as Madness (from Camden Town) and The Who (the first band to play at the Roundhouse). The mod theme is in corporated with distressed effects reflecting Banksy wall art in Camden and the grunge style of Chalk Farm shown in the mood board below.

Visual cues were interpreted into the design to portray the character and visual language that defines Chalk Farm.

This range includes:

Chilean Sauvignon Blanc

Australian Pinot Grigio

Californian Zinfandel Rosé

Australian Shiraz

Chilean Merlot